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There is a general feeling that the Social Media is making people more polarized instead of bringing all people together and “bridging the divide.” Here is an increasing trend going on that people believe what they want to believe, and … Continue reading →

Venture Capital or investors are not hard to find, but they are hard to close. First and foremost thing is that you have to have a working product or service and a proven market to attract them. The competition is … Continue reading →

E-Commerce sales are surging rapidly in the US as more and more websites are joining this trend and this will be continuing in to coming years. The Websites which previously were providing only information and reviews and were in the … Continue reading →

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Six Major models of communications are, 1. Advertising 2. Sales Promotion 3. Events & Experiences 4. Public Relations & Publicity 5. Direct Marketing &  6. Personal Selling. These are important because, all modes of communications, communicate something to buyers, such … Continue reading →

When you think of a business start-up, first thing you do is create a Business Plan that will serve as a roadmap for your start-up in the early years of business. In general, your business plan should project approximately 2 … Continue reading →

According to a recent report by Ernst & Young, Eighty one percent of organizations promoting their brands on social media , measure the success of their online campaigns by the number of ‘Likes’ and ‘Views’ they get on their social … Continue reading →